Luxury Boot Maker Choses Shine for Ecommerce
Luxury handmade boot maker, Mark Charles Boots has chosen Shine Marketing to develop their first ecommerce store.
Under the tagline "Expect More", the exclusive line of hand-made women's footwear is backed up by an impressive service proposition including free aftercare and re-heeling, designed to bring the true meaning of luxury back into the women's boots market.
The site is being developed on the Magento Ecommerce platform and is planned for launch in August 2010.
Posted by Shine Marketing on 25/05 at 01:02 PM in
Shine reach finals of the HSBC South London Business awards in two categories
A few sore heads in the office this morning after the team atttended the South London Business awards at Crystal Palace last night. We were pleased to be named finalists in the Best Small Business and Best Business for Marketing categories.
It was a well run event, and the winners have a very hard-won prize in their hands, the scrutiny from the judging panel being far more in depth than many other similar schemes I've come across in the past. Our thanks go out to the organisers and sponsors (HSBC), and congratulations to all the winners.
Oh, and if anyone's looking for a good compere for a similar event, David 'Kid' Jensen is still alive and kicking.
Posted by Shine Marketing on 20/05 at 08:53 AM in
What we're up to
Free SEO Tracking with RankReport
"What gets measured gets done" the saying goes, so we've invested in a new search reporting tool to help clients keep track of their progress up the rankings in Google.
We've tested the tool with a number of clients over the last few weeks and feedback has been excellent, helping focus everyone's minds on specific results and how to acheive them.
As part of our commitment to helping our clients understand thier search strategy better, we are offering existing Shine Website owners the opportunity to track up to three phrases for free using the new tool to see how it helps keep your SEO strategy focussed week in, week out.
To take advantage of the offer, send an email to .(JavaScript must be enabled to view this email address) with the following information:
- Your Website URL
- Your email address
- Your Name
- Your company name
- The 3 keyword phrases you'd like tracked.
We'll set up your reports and within a week you'll get emailed reminders of where you are currently positioned in the three major search engines - Google, Yahoo! and Bing as well as your movement up or down form the previous week.
Posted by Shine Marketing on 18/05 at 06:08 PM in
New Services
The rising importance of brand names in search
Since last year, Google's algorithm has started to take into account brand strength in its ranking calculations, with previoulsy badly optimmised big-brand websites making great leaps in search results.
Today we noticed something new, searching for generic terms, in this case "maternity bras" brings back a set of suggestions from Google to take you to likely brands.
Take a look at the image, is your brand represented in your most important phrases?
Posted by Shine Marketing on 18/05 at 01:18 PM in
Shine Marketing To Present at Sheerluxe Conference - 1st July 2010
We're delighted to announce our ongoing support of the SheerLuxe conference once again this year as both a sponsor of the event, and speakers.
Stephen Pratley, MD of Shine Marketing will be giving a session titled
"Where to look when Google Analytics doesn't have the answers "
From high quality user testing sessions through to free or very cheap feedback tools such as CrazyEgg & Google's new Product Reviews, this session will take you through the numerous tools there are available for ecommerce businesses to get feedback on various aspects of their website and products allowing them to make critical changes that will improve experience and conversion.
The session will give direction to ecommerce brands wanting to raise their conversion rates but wondering where to begin.
If you are drowning in a sea of data but thirsty for information to help guide your business, this session will give you some clear pointers where to take your first steps to finding out how to improve your ecommerce business.
The talk will cover three major areas where your business needs to gather information:
- Feedback on your product
- Feedback on your website
- Feedback on your business
Covering big-brand solutions and quick wins for shoestring budgets alike we expect you'll pick up plenty of tips regardless of the maturity of your business.
We look forward to meeting as many of you as possible at the event.
Find full details of all the sessions at the SheerB2B website
Posted by Shine Marketing on 11/05 at 09:58 PM in
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