Buy Beauty Brands to relaunch on Magento.

BuyBeautyBrands.com, an upmarket retailer of skincare and beauty products has agreed to redevelop their website with Shine Marketing on the Magento ecommerce platform.

Felicity Hamilton-Jones, eCommerce Manager for Buy Beauty Brands said of the move,

"Our first site built by Shine gave us a very quick payback from a minimal investment as well as plenty of guidance in where to make our marketing investments. We are now reinvesting in the ecommerce platform to give us better SEO, closer integration with our email marketing, an in-house affiliate programme and a whole new content management area to provide our customers with beauty and skincare advice.

The platform also gives us the opportunity to create brand-specific sites for a number of new skincare brands for whom we will be providing fulfilment and online marketing services for a much lower investment than it would take to build their own stores."

The new site is planned to launch in January 2010.