Eloise Lingerie Chooses Shine Marketing for New eCommerce and Catalogue Designs

Eloise Lingerie, a specialist retailer of lingerie for the post mastectomy and maternity market, has chosen Shine Marketing for an overhaul of its direct channel branding including an update to their brand identity, a  new ecommerce Website and mail order catalogue.

Shine Marketing was chosen after a 6 month pitch process including the incumbent agency.

The new ecommerce website, being developed on the Magento eCommerce platform, includes a number of bespoke features including enhanced product views, content management for essential customer information, and a number of enhancements for Search Engine Optimisation.

The system will eventually integrate with the new Khaos Control mail order system, due to go live in early 2010.

Eloise.co.uk is the first project that Shine Marketing are delivering under an innovative performance-related deal whereby a portion of the project fees are based on increased sales volumes through the new website.

Stephen Pratley, Managing Director of Shine Marketing said:

"Our new performance-led fee structure shows our commitment to the project, and our belief in the untapped potential in Eloise.co.uk as an online sales channel. From our early analysis of the existing site performance we have already identified opportunities to increase both the volumes of traffic via search optimisation, and the conversion rates by implementing better product display and a smoother checkout process."

Harriet de Wolff, Marketing Director of Eloise Lingerie, said:

"We were impressed by Shine Marketing's expertise in online retail, particularly in a niche apparel sector. Finding such a provider that can provide a coherent strategy across our web and mail order channels was just what we were looking for, and their evident confidence in their own ability to perform made them the obvious choice for the project"

About Eloise Lingerie:

Eloise Lingerie are a multi-channel retailer of lingerie and swimwear for women who have undergone any form of breast surgery including mastectomy operations. The business sells product from over 15 specialist brands via mail order catalogues, an ecommerce website at Eloise.co.uk, and at specialist fitting centres in Wimbledon and Huntingdon.