New email research shows growth in use of mobile devices

New research released today by Campaign Monitor shows some big moves in the way people are reading their email, with big shifts towards mobile devices and little or no growth on web-based clients like Gmail or Hotmail.

The biggest winner is the iPhone, which, with both versions added together is now more popular than AOL, Lotus Notes, Thunderbird and Entourage put together.

More and more, marketers need to be looking at simpler versions of how their emails are rendered by these small mobile devices, and including tests for devices such as Windows Mobile, Blackberry and the iPhone when designing their marketing communications.