Shine Marketing advises specialist food brands on how to prepare themselves for going online

FOOD BUSINESSES: YOU CANNOT AFFORD TO “STAND STILL”

Stephen Pratley, managing director of Shine Marketing, http://www.shinemarketing.com, a specialist in building and marketing ecommerce websites for upmarket brands, will present a speech on ‘Preparing Yourself for Going Online’ at this year’s Speciality & Food Fair. 

In his speech, Pratley will address the importance of creating a strong online presence for your brand. He will warn retailers, across the speciality food sector, that they cannot afford to stand still in this booming online market – particularly in the run up to Christmas 2009 .

Pratley will also look at planning your business vs planning your website, and will provide an overview of the goals that need to be set for the design and implementation of a successful website. Finally, he will show how to measure return on your investment.

He will address the importance of designing a website for your customers, whether they are businesses or consumers, and how its ecommerce function should be integral to this. He comments:

“Websites should not just be about the technology; wider product availability and smarter delivery options are now top of the list when it comes to online shoppers’ demands.

“Naturally, it doesn’t stop at the build of a website, retailers then need to place emphasis on its promotion, including Search Engine Optimisation, online PR and email marketing.”

The speech will also cover how a website can support wholesale business, as well as direct consumer sales, and Pratley will advise the audience on where to go to find out more about this. 

Stephen Pratley’s speech will be taking place in the Small Business Forum on Monday 7th September, between 1.30-2.15pm.

-Ends-


Notes to editors

About Shine Marketing:
Shine Marketing (shinemarketing.com) is a specialist in building and marketing websites for upmarket brands. Run by marketeers who have experience of running successful eCommerce businesses – Shine understands what is needed to create a successful retail business online with its strong focus on achieving return on investment for clients through user-focussed design and effective marketing.

Shine Marketing is based in Kingston-Upon-Thames, Surrey and was established in 2006.


Further information/interviews:
Katrina Suppiah
Business Accent PR
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Tel: 020 8543 6582; Mobile: 07809 028711