Shine Marketing Launches Entry-Level eCommerce Solution
Shine Marketing - the leading provider of integrated eCommerce website and marketing solutions to the UK retail market - has unveiled it's entry-level solution for businesses new to online selling.
The objective is to create a package that addresses the most common problems that other entry level products face, reducing development cost and times and leaving more budget for branding and marketing.
Stephen Pratley, Managing Director of Shine Marketing said:
"There is an enormous appetite in the UK for starting new eCommerce businesses, but many are put off by the technical aspects of setting up a site and those who get past that hurdle are often disappointed with poor presentation of products and the difficulty managing an online shop, which is very different to a high-street store.
We have focussed on the issues which I have personally experienced in building and managing eCommerce operations since 2000, and in discussions with hundreds of aspiring retailers, and created a solution that meets those challenges.
Shine's small business eCommerce solutions are there to close the gap between unbranded eCommerce solutions like eBay stores, and our 100% bespoke sites which have a higher cost in specification, design, development and management time."
Our sites include critical functions to help get retailers started selling, and at a cost that leaves plenty of money for the marketing budget:
* A store that is up-and-running out of the box. We take care of installing, hosting, and configuring the store to the needs of your product
* A range of high quality, modern store designs which project the right image without incurring the large costs that bespoke design incurs
* Clear navigation, quality search and clear product presentation
* A checkout which works smoothly!
* A set of the most important marketing tools to bring people to your store - SEO, PPC and email marketing
* Excellent merchandising to make them shop when they get there
* Clear reporting to measure where your money is being spent
Typical first year costs are less than £5,000 including setup, hosting and support, and we expect the costs to fall further as the year goes on.
Stephen Pratley said:
"The initial reaction to the system has been great, our first store - Buy Beauty Brands - took less then 2 days to set up and took its first order on the day it launched without spending a penny on marketing.
2009 is set to be a great year for online retail as the high street suffers more and more problems, we're looking forward to being part of that success."
