Shine Marketing To Present at Sheerluxe Conference - 1st July 2010

We're delighted to announce our ongoing support of the SheerLuxe conference once again this year as both a sponsor of the event, and speakers.

Stephen Pratley, MD of Shine Marketing will be giving a session titled

"Where to look when Google Analytics doesn't have the answers "

From high quality user testing sessions through to free or very cheap feedback tools such as CrazyEgg & Google's new Product Reviews, this session will take you through the numerous tools there are available for ecommerce businesses to get feedback on various aspects of their website and products allowing them to make critical changes that will improve experience and conversion.

The session will give direction to ecommerce brands wanting to raise their conversion rates but wondering where to begin.

If you are drowning in a sea of data but thirsty for information to help guide your business, this session will give you some clear pointers where to take your first steps to finding out how to improve your ecommerce business.

The talk will cover three major areas where your business needs to gather information:

• Feedback on your product
• Feedback on your website
• Feedback on your business

Covering big-brand solutions and quick wins for shoestring budgets alike we expect you'll pick up plenty of tips regardless of the maturity of your business.

We look forward to meeting as many of you as possible at the event.

Find full details of all the sessions at the SheerB2B website