ShineEmail introduces A/B split testing

Shine Marketing's email marketing solution - ShineEmail - is now offering A/B Split testing as standard on all accounts.

What is A/B Split testing?

Split testing will be familiar to anyone with long-standing direct marketing experience. It is the practice of trying out two different versions of a mailing on  a portion of your list, then taking the best performing version and 'rolling out' to the rest of the list.

ShineEmail automates the process of both the test and roll out allowing you to judge your best test email campaign by open rates, clickthroughs, then automatically send the best version out to the rest of your list after a chosen time.

Test can be as simple as two versions of a subject line, or an entire email creative.

For example, we sent our last newsletter out on Tuesday with two subject lines. 25% of our list was mailed with each version. On Wednesday, the system chose the winning version with the highest open rate, and sent it to the other 50% of the list.

Testing costs nothing but a little extra imagination and will teach you an enormous amount about what works and what doesn't in your email campiagns.