The rising importance of brand names in search

Since last year, Google's algorithm has started to take into account brand strength in its ranking calculations, with previoulsy badly optimmised big-brand websites making great leaps in search results.

Today we noticed something new, searching for generic terms, in this case "maternity bras" brings back a set of suggestions from Google to take you to likely brands.

Take a look at the image, is your brand represented in your most important phrases?