Luce by Hotpoint

Hotpoint's launch of the new Luce Kitchens range is something of a departure for the business. A premium brand, with exciting new technologies to wow the most demanding of home cooks, the brand launch also included ambitious social media plans coordinated across a half-dozen agencies.

Shine was chosen to provide input to the new brand definition, leading to the overall website design and content management systems that would allow a highly sociable target market to share their experiences online and form a hub for the diverse social media conversations around the brand's passion-points.

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Sky IQ

SkyIQ is a leading marketing solutions provider, delivering customer intelligence and unique data services. Their capabilities span the entire media mix bringing insight to above and below the line activities; maximising spend across advertising and marketing.

Working with SKY's creative team at Quick Thinking who provided copy and graphic design for the project, Shine built a website that reflects the dynamic nature of the new business, is focussed on new lead generation, and by using the powerful ExpressionEngine content management system, can scale to the requirements of the new business over time.

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Amtico Flooring

Amtico are a world renown manufacturer of hardwood flooring but their solutions, using different materials for a range of domestic and commercial customers, was less well known.

Amtico came to Shine needing to gain visibility in these markets, and wanting to raise it's design credentials amongst architects, interior designers and other professionals who would be involved in specifying their products as part of larger projects.

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Mark Charles Handmade Boots

Mark Charles Handmade Boots are an exclusive line of Women's footwear for women who demand high style every day of the week. With the motto "expect more", the brand lives up to luxury expectations with exceptional service that carries on for years after the customer's first purchase.

Mark Charles came to Shine for more than just a shopping cart, we created an online voice for the brand to express it's story and show that it's ambitious promises are a reality for its customers.

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From the very start, Shine Marketing has offered unwavering support that would rival the commitment of any top notch in-house web development team. The result is a fantastic custom-built luxury ecommerce site for the Mark Charles Boot Company that will allow me to move the brand forward. The Shine team were all extremely accommodating and constantly went the extra mile to ensure that I received the exact website that I wanted. I wouldn’t hesitate to recommend Shine to anyone who is looking for a professional and reliable agency. Thanks again to the whole team at Shine, it has been a pleasure working with you.

Mark Charles

Ecommerce Developer

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Shine Magazine’s first issue rolls off the press.

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Shine Magazine Launch Issue

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Meet Shine Marketing and K3 Retail at ECMOD 2011

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Meet Shine and K3 at ECMOD 2011

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Shine Marketing acquired by K3

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Press Release: Shine Marketing Acquired by K3

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Shine Magazine

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Planning for Ecommerce - Products

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The Running Outlet

The Running Outlet first approached us in 2010 to try to improve the search rankings of their existing site.

After some discussion with their existing developers we both came to the conclusion that the changes we'd need to make were just not possible on the platform that had got them started and that we would rebuild the site on the ExpressionEngine platform.

The new site launched in August 2011 and quickly picked up the top slots for some very profitable keywords, beating major national competitors in the process. We are now consolidating this with further content and link-building campaigns and plans for email marketing in the near future.

The new site features an SEO optimised structure, improved on-site search, integration with Google Shopping data feeds and a much improved content management system (CMS) for adding tips and news to attract links from other websites.

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Planning for Ecommerce

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Thank You

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Jobs at Shine

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Project Feedback Form

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Mark Charles Re Website

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Castlemont

Castlemont provide property search, acquisition and development for clients in London and the South East.

Launching in a difficult market, Castlemont needed to convey a quick and clear impression of the skills that set them apart from their competitors.

From a blank sheet we created a name, a brand, and an identity and implemented them across online and offline channels.

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The professional image which Shine created has been an important factor in gaining client confidence in a difficult market.

Bruce Dunbar, Founder

Piledrivers

Piledrivers work with businesses that are being redeveloped, rebranded, relaunched and revitalised as well as developing niche brands, creating and implementing branding, sales and marketing communication strategies.

With specialist experience in the hotel and spa industries, a major award triggered the need for a new look to show the quality of projects the business was able to deliver.

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We love our website and can’t thank the Shine Team enough.

They were objective on our behalf in terms of hierarchy of information and content, had constructive ideas and opinions about the format, helped us portray our personality and created a web site for us that is stylish, easy to navigate with touches of interaction and wit. Bearing in mind we created the site in 3 weeks with very few amends, the whole process was easy and professional. In regard to the brief, we provided a steer in terms of visual likes and dislikes which was interpreted elegantly and skilfully to produce a site that represents our work and approach to business with creativity and impact.

The site has received a really positive response from our colleagues, existing and potential clients.

Sue Pile, Director Piledrivers

The World Cruises

The World is a unique concept in long cruises. Cabins are owned rather than rented, with the landlords comprising a mix of commercial owners and long-term travellers; who may take up to a year travelling the world.

With a worldwide audience of the ultra-rich and a turnover of owners averaging only a year, The World needs to find a constant stream of new owners to keep the ship full and power it's lucrative re-sale business. With response from traditional media, The World came to Shine to reach its global audience online.

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Cleverkit

Shine Marketing were approached to build an ecommerce website for the new CleverKit brand. The site needed to be live in just four weeks; ready for launch at the Gadget Show Live 2009.

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CreditPal

CreditPal provide a transparent route for businesses to share credit-scoring data with selected finance providers and scoring agencies to secure better credit terms for themselves and a lower risk in offering credit to other businesses.

Whilst CreditPal's online service for SME's is the most visible face of the company, their technology is used and recommended by a range of major financial clients including Sage, ACCA and the Federation of Small Business.

Shine redesigned the CreditPal website at http://www.creditpal-online.com/ to provide a clearer customer journey to the various markets they serve. We structured the ExpressionEngine content management system to allow easy updates to content by in-house staff, and created a look-and-feel for the site that is more consistent with the expectations of senior financial services clients.

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We approached Shine to redesign our website because our previous site had failed to fully communicate the values of our company or the potential of our technology to a range of core markets.
Shine took their time to understand what we wanted to achieve in this regard by firstly engaging in a detailed planning process. This included extensive wireframing to ensure that all site visitors travelled along a logical path to the specific information they required.
Shine delivered exactly what we required by listening to our brief, taking on board our feedback throughout the development process and then delivering a site that was easy to maintain.

Joe Carstairs – CreditPal

Blacktower Financial Management

Blacktower's financial planning services cover many areas from personal and corporate tax planning, mortgages and pensions, to planning for long-term care.

With offices in Portugal, Gibraltar, Spain and France as well as in the UK, Blacktower have great experience in financial planning for expatriates and those with several residences.

Blacktower came to Shine to create a more consistent brand across the various country offices, and to develop a multi-country website that could serve each of their international markets.

After launching the site in 2008, we are now running search engine marketing for the site to gain more leads for their pension transfers services.

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“Blacktower Financial Management was looking for a Company to re-design their existing website to make it more contemporary and more visible to search engines. We have been extremely pleased with the website that Shine Marketing has designed and the fact that they listened to our requirements and came up with very good ideas. Their staff are always friendly and helpful with any queries and extremely knowledgeable about technical issues. We would have no hesitation in recommending them and are now going to use their creative team to rebrand the whole Blacktower Group.”

Paula Smith, Director, Blacktower Financial Management.

Westminster City School

Westminster City School is a boys secondary school in London which offers a broad curriculum, encourages independent learning and provides a rich extra-curricular programme.
With such busy schedules and the need to communicate the activities of the school to existing and future parents, an easy-to-manage site, rich in many different types of content, is a real necessity.

Shine Marketing redeveloped the school's website on the ExpressionEngine Content Management System, allowing non-technical users to update the site whilst maintaining a consistent and professional design.

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Briarcliff Motel

When former London agency owners Richard and Clare started their new venture – a classic looking 60's US motel – they wanted a site that would reflect their own characters and entice visitors to the attractions of the region.

Shine created a site that goes against conventional website design. Quirky and highly visual, the site is also easily manageable by the motel's owners to provide a mass of information from the day's weather to nearby attractions.

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George Davies

Shine Marketing worked with George Davies’ in-house brand development agency to develop a new site at george-davies.com along with two other websites under George Davies' ownership: red-creative.biz and sporter.co.uk.

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Sahara

Sahara is a women's fashion brand with over a dozen retail outlets and a thriving wholesale business in the UK and Europe.

With the majority of their sales coming from stores in the south of England, Sahara knew there was demand for the brand that could be fulfilled more effectively through an online store.

Sahara came to Shine to provide guidance on the planning, design development and marketing of their new ecommerce store and its surrounding brand content.

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Thank you so much for creating a site that does ‘exactly what it said on the box!’
We’re thrilled with the website and have had so many positive comments from grateful customers. It would never have happened had it not been for all your hard work and effort.

Tiffany Coppersmith Heaven - Director - Sahara London.

From Clothing

From clothing is a new brand of women's sports & leisure clothing developed using ethical and sustainable materials and manufacturing processes.

From came to Shine to help develop the brand and it's online presence;starting from the selection of a name and finishing with an active ecommerce site that was closely integrated with brand content and social media channels.

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Finding the right ecommerce web design company was critical to the development and ultimate success of our new ethical clothing brand. As our main sales platform it was imperative that the design emulated our ethical values and engaged the viewer wherever they landed on the site.
From the onset Shine got where we were coming from. With infectious enthusiasm they took our brief and enhanced it to create a website that exceeded our expectations. Throughout its creation they were tenacious, enthusiastic and always at the end of the phone to help when needed.
Shine’s extensive experience and understanding of the ecommerce market has helped shape From’s business model and create a very functional and easy to manage site. Their continued support and advice, since ‘Go Live’, ensures that From stays ahead of the game in an increasingly competitive market.

Su Dodd | From Clothing

Sola Kitchens

Sola Kitchens are a bespoke kitchen design and fitting company based in London. Each Sola kitchen is uniquely designed and individually built and made to the same exacting standards using sustainable materials of the highest quality.

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Shine Marketing did an excellent job redesigning our website. They came up with very good design solutions which makes the website look great, as well as thinking through the underlying issues such as SEO. The team was incredibly helpful throughout the project and we are very pleased with the final result!

Sofia Bune - Managing Director - Sola Kitchens.

Eloise Mama

Eloise Limited came back to Shine after the successful launch of their Eloise.co.uk ecommerce website. We were able to provide them with a single solution that shared product, order, customer, and stock data across both sites to reduce management time and integration costs.

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ZPM

ZPM came to Shine as their site was not able to expand with the needs off their business and was experiencing serious problems in gaining additional search engine traffic and integrating with other marketing activities.

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Lanson Running

Lanson approached Shine to create a site which took less management time, reducing the need for separate shop and mail order staff, and to improve their rankings in the search engines.

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Since the re-launch we have seen significant growth in sales and conversions and we are now doing more development work to increase sales further. We are looking forward to a long lasting business relationship with Shine over many years to come.”
Please accept massive thanks again to everyone for getting this done to such a high standard and for working so hard to finish on time.

Mark Robinson, Director, Lanson Running.

Marston & Langinger

M&L create the highest quality glass buildings in the world. From lantern roofs through to pool houses and conservatories they cater to a global audience of the owners of the worlds finest homes.

Complementing the buildings is a range of interior fittings and furnishings to complete the project and a growing outdoor paints range produced to a standard specified by demanding interior designers.

M&L came to Shine to develop a site that could cope with the branding requirements of the bespoke glass buildings clients and cater to the needs of customers of the online store selling smaller items.

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GIVe

GIVE is the fourth brand developed by George Davies following the phenomenal successes of Next, George at Asda, and Per Una (at Marks & Spencer).
George came to Shine knowing as much as there is to know about retail, but as the previous two ventures had been delivered within existing businesses, needing some guidance on how to represent the brand online.

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Shine Marketing has been instrumental in the development of our web offering. We are very pleased with the advice they have been able to give on the strategy behind these sites and their understanding of how to carry our brand thinking onto the web.

Nigel Davies - Head of ecommerce - GIVe

Executive Secretary Magazine

Executive Secretary came to Shine to build the content management system for the online magazine and to manage the paid membership subscriptions.

The site launched in Spring 2011 and broke even on advance sales before the first paid issue was produced.

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Shine took my concept and worked with me to deliver something unique and appealing that is easy for my clients to use. It was refreshing to work with a web company that wanted to understand my business and what I was trying to achieve through the website, instead of just delivering to spec. They came up with numerous ideas and suggestions that have gone into the final product and have made it a superior website to the one I first envisaged. Their work has been fast, accurate and innovative. I am continuing to use them for updates and I wouldn’t hesitate to recommend them to your company.

Lucy Brazier, Executive Secretary Magazine.

Zelens Skin Science

Zelens Skin Science is an ultra-luxury Skincare brand developed by Dr Mark Lens and styled by internationally renowned couturier, designer and hotelier, Anouska Hempel.

Zelens came to Shine for our broad knowledge of online marketing techniques and experience in marketing luxury skincare brands online.

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immediate future.

immediate future is a social media agency, with clients including Sony, EMI and Diageo. Shine first developed a site for IF in 2007, and four years later the business had grown considerably, not least via successful SEO results giving them excellent visibility for highly competitive terms such as "social media" and "online PR".

Shine refreshed both the site design and the company's overall branding with a series of unique illustrations of icons representing immediate future's bespoke approach and ability to make great changes from small changes.

We then redeveloped the website on the ExpressionEngine CMS platform, giving the client's team greater control over their extremely high quality content and introduced measures to help them gather and respond to more senior level leads through the site.

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