Lanson Running

A bespoke Shine eCommerce site keeps this retailer running smoothly

Background

Lanson Running are a specialist retailer of running shoes, clothing and accessories based in Kingston-upon-Thames.

The Problem

Lanson already had a basic eCommerce site when they approached Shine, but it was frequently crashing, and adding new products took far too long, costing valuable staff time in a busy retail environment. Lanson were also getting very little traffic from the search engines and had little opportunity to promote key product lines.

Shine's Solution

Shine Marketing developed a new site on our bespoke Shine eCommerce solution, including a number of product ‘wizards’ that allowed staff to add large numbers of new products within minutes this delayed a need to recruit further staff to manage the site for another 9 months.
The site was built with careful search optimisation in mind, and new areas of content and promotional information were included that could easily be updated by the client.

The Results

The new site saw a 100% increase in traffic each month for the first 4 months due to ShineeCommerce’s excellent search optimisation, and being able to rapidly set up and promote new products allowed Lanson to get ahead of their competition with new product launches appearing in Google on the same day as they were published.

Customer comments already seen in Google include “One of the best online stores I have ever used.” and “The best shoppping experience I have had on the web in years.”