Sahara Clothing

A new eCommerce site ready to take thousands in its first week

Background

Sahara is the creation of Suzy Coppersmith-Heaven, who over the past 30 years has been collaborating with craftspeople and artisans from around the world to produce her ever-evolving clothing collections.

The Problem

The brand had a dozen stores throughout southern England at the time of launch but only a very basic website. They had built a mailing list of over 20,000 through in-store activity and knew they would need to be have to service sizeable demand from day 1.

Shine's Solution

Shine Marketing created a new eCommerce site using our proprietary ShineEcommerce solution. This had the benefit of being highly stable, 100% bespoke designed but also had an administration interface simple enough to use by Sahara’s staff who had never run an eCommerce business before.

The Results

The site went live on time and on budget and was taking sales on its first day. Since it’s launch the business has benefited from additional incremental sales using our ShineEmail newsletter system to keep in touch with customers, and increasing sales from Google thanks to the site’s search friendly construction.