Test Drive It

A luxury car reviews site on the road to success...

Background

TestDriveIt.co.uk is a reviews site for luxury cars. The site provides a wealth of editorial from industry professionals as well as a database of facts and figures about a range of top-end sports cars.

Readers with serious aspirations to drive one of the cars can find dealers for test drives, track days, insurance and other services to put their dreams on the road.

The Problem

The Test Drive It team have a wealth of experience in the motor industry, but little in online publishing. They needed help in building the site, gaining traffic, and in selling their advertising at the best rates possible.

Shine's Solution

Shine Marketing developed an easy to manage site on the Expression Engine CMS. We integrated ad serving technology, and found some initial advertisers for them to avoid showing just house adverts. We also helped them prepare media packs and agency presentations which resulted in meetings with a number of national brands in finance and automotive.