Zelens Skin Science

Online marketing strategy increases sales for a new luxury brand

Background

Zelens Skin Science is a luxury high-end skincare range launched in 2007. With radical formulations by Dr Marko Lens and striking product design by Anya Hindmarch the brand gained instant attention from the global beauty press.

The Problem

Zelens was a newly launched product with limited distribution and no brand awareness.They needed to increase their exposure online within very strict guidelines of how the luxury brand could be presented.

Shine's Solution

Shine Marketing undertook a coordinated campaign through search engines and affiliate partners as well as close collaboration with Zelens’ PR agency in order to drive visitors with an interest in high-end skin care and luxury goods to discover the brand.

The Results

Traffic and sales from search engines doubled within a 3 month period, and the affiliate programme gained the brand valuable exposure in luxury lifestyle sites around the world.