ZPM

New eCommerce website needed for women's accessories client.

Background

ZPM produce practical everyday accessories in gorgeous fabrics and had been trading off and online for some time.

The Problem

ZPM’s previous websites was invisible to search engines,product was poorly organised and the check out process was complicated.
The result was poor online sales compared to a booming wholesale business and plenty of exposure for the brand.

Shine's Solution

Shine redesigned the ZPM website to improve search, navigation and the checkout process. We also implemented promotional tools such as discount code management, and added a number of areas of content, managed by the client, where new product launches and other brand news could be published.

The Results

Sales and conversions improved at launch and steadily thereafter due to improved search traffic, higher conversions and increased customer retention. ZPM also secured a number of high profile reader offer promotions with titles such as Marie Claire which would not have been possible to manage with the old site.