Search Engine Optimisation

Search Engine Optimisation is the art of building websites that are found and understood easily by search engines such as Google, Yahoo, MSN and others.

Search 'friendliness' is at the heart of all the sites we build and we pride ourselves on how fast each site is found and 100% indexed by each of the major search engines. Our results are so good that a number of other SEO consultants now regularly recommend Shine's services in building websites to their clients, rather than going through the pain of getting their existing sites 'fixed'.

For search engine success in competitive markets, however, how you build the site is not enough. Shine Marketing also work with our clients to create link-building methods that bring both targeted visitors to your website and establish your long term 'popularity' and 'authority' - critical parts of Google's ratings system.

For some background on the process we use, read our 10 minute 'Introduction to SEO' ebook, which explains the steps we take both for our clients and ourselves to acquire highly targeted prospects for your business via search engines such as Google, Yahoo! and Bing.
Our SEO Process:

We follow a tried and tested route with all our SEO projects which is explained briefly below:

1. Keyword Research
   We work with you to choose the keywords which will bring buyers, not tyre-kickers, to your site
   Often we run a small PPC campiagn to test the actual volumes and conversion rates of each keyword before embarking on a larger scale campaign
2. Site structure
   We ensure all the pages on your site are being found by the major search engines
   We also implement methods such as XML sitemaps and RSS feeds to make sure new content is found as quickly as possible
3. Content
   We write, code, or commission pages for your site that are optimised for each of the phrases you want to get traffic for.
   This is usually achievable at little extra cost using our existing CMS tools
4. Links
   This is where 80% of the effort of an SEO campiagn goes.  We look for blogs, forums, directories and social media sites where we can promote your site, gaining valuable traffic and links that Google can follow.
5. Reporting
   Throughout the campiagn we track the progress of your site up the search engine rankings, the traffic you are getting, and importantly, how well that traffic converts to sales.
6. Test and Improve
   As well as gaining traffic, we take responsibility for making sure your site converts to sales.
   We carefully test many tweaks to the site to make sure each one is improving your sales before implementing it permanently.

This is why we only offer SEO to clients whose site we have built.  We know of no other agencies who can take responsibility for your traffic volumes AND your conversion to sales.