User Observation Testing

Watching 'real' users using your website is one of the most educating, and humbling experiences you can have in developing your ecommerce business.

Watching real-time feedback from shoppers who have only a vague relationship with your business can give you far more honest feedback than your friends and family would ever dare give, and can have a dramatic effect on the conversion rates of your site in creating leads and sales.

User testing takes place at a dedicated facility in nearby Richmond-on-Thames, using independent Market Research Society facilitators for each session. We recruit a selection of light and heavy internet users from your target market and provide reporting including summaries of results and complete recordings of the voice and screen actions of the sessions. Clients can even observe the tests live from behind a soundproofed one-way mirror.